I’m writing to you today a married woman!! Being that this is my first blog as a married woman, what better way to kick it off than to give you a sneak peek into how I chose my dress.
I know what you’re thinking… “what the hell does that have to do with branding?” and I’ll tell you now, keep reading.
While reflecting on the process of choosing my dress, I suddenly understood how my clients must feel when we are in search of their perfect logo.
Did you know that most brides try on less than F I V E wedding dresses? I couldn’t believe it when I saw this statistic… I was one of those brides that dragged their friends to an unreasonable amount of stores. Six to be exact and I tried on as many as I could at every store we went in and even after I found my perfect dress (which I spent 20mins standing in) I tried on T W E L V E more dresses. And it was so worth it – my dress was absolutely perfect for me. (photos by @theloudcamera).
Logos, while a small detail in the grand scheme of your business, show up in the most places and become the identifying mark for your brand. Wedding dresses, while not nearly as important as the venue (for most), hold more sentimental value & show up in nearly every picture which makes it kind of like the “logo” of your wedding.
In fact Brides & Entrepreneurs often go through the same range of emotions (7 to be exact) while in their search for “the one.”
In the branding process with my clients, I am like your best friend helping you choose your perfect dress. I never accept “I like it” from a client because you need to feel it – that it’s yours. After all, you are going to be the one looking at it the most & its the image that people will remember. If you’re anything like me, you have a wide variety of styles that you love but the core things you like keep popping up. Pay attention to the little design elements that you like in logos, handwritten fonts, bold fonts, serifed fonts, font dynamic, shapes, etc.
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As not every bride cries when they find their dress, not every client cries when they find their perfect logo, rather there is a sense of butterflies, possibility, and dreaming of a modern happily ever after. Hold your vision and trust the creative process.
In the comments below, I dare you to tell me:
Have you ever struggled with making a choice about your logo? What helped you make the choice?
If you are thinking about rebranding and want to learn more about the creative process what questions do you have?
Thank you, as always, for reading, watching and sharing!
It’s good to be back!
Sending all my love,