YOUR BUSINESS NEEDS MARKETING.
IT DOESN’T NEED YOU TO BECOME AN INFLUENCER.
How to Market Your Business When You
Have a Business to Run
A practical, no-BS crash course for service-based business owners who are really fucking good at what they do…and really tired of wondering what the hell they’re supposed to post.
Get the strategy, tools, templates, and 30-day plan to turn your expertise into content that gets your business seen, trusted, and hired, without turning marketing into your full-time job.
Only $47 Course is Available Nov 1
You don’t need to post more.
You need a repeatable system that connects your content to the business you’re actually trying to grow.
A system that tells you what to talk about, why you’re talking about it, how to turn it into content efficiently, what to do with it once it’s created, and what’s worth paying attention to afterward.
So instead of reinventing your marketing every Monday morning, you can repeat it, improve it, and eventually delegate it. That’s the cycle we’re breaking.
THE GOAL ISN’T TO MAKE YOU A CONTENT CREATOR.
It’s to make you a business owner with a repeatable content marketing system. One where you know:
What you are trying to sell.
Which dream client you’re trying to reach.
What you want to be known for.
What you should actually talk about.
How to turn those ideas into content without taking six hours.
What to post over the next 30 days.
What your VA can take off your plate.
Which numbers are actually worth paying attention to.
WHAT WILL YOU LEARN?
MEET THE DARE METHOD
Four steps to help you stop winging your content and start marketing your business with an actual plan. No influencer career required.
D
DESTINATION
A content calendar isn’t a marketing strategy and “post three times a week” is not a business goal.
I’ll walk you through my recommended 30-day content rhythm for service-based businesses and the strategy. behind it. We’ll explore how content supports your actual business and decide: What are you selling? Who needs to buy it? What does your marketing need to accomplish to help that happen? And what role should social media actually play in your bigger sales strategy? Once you know where you want people to go, deciding what to post gets a whole lot easier.
Your 30-Day Daring Content Plan, a repeatable plan you can use yourself.
A
ALGORITHM
I’ll teach you how to use the algorithm to your advantage as a service-based business and how to create content that actually gets attention around your expertise instead of whatever trend the internet invented this morning.
The Clickworthy Content Hook Bank so you can turn what you know into stronger content ideas without starting every post with a blinking cursor and existential dread.
R
Really Create it
Knowing what you should post is useful. Knowing how to turn that idea into a reel, video, or branded graphic without losing half your afternoon is considerably more useful.
This session takes you behind the scenes of how we actually create content:
- How to record a reel without turning your office into a production studio.
- How to edit your video without needing a film degree inside CapCut
- How to take a Canva template and make it look like YOUR brand, not Canva’s.
It’s knowing enough to create professional-looking content efficiently, publish it, and move on with your life.
E
Experiment
Put things into the world, pay attention to what happens, and adjust. I’ll show you how I use Metricool to plan and schedule content, then we’ll also talk about the metrics that can actually tell you something useful.
Not just: “YAY! Fourteen more likes!” But: Is your visibility growing? Are the right people paying attention? Is your content creating curiosity? Are people moving closer to working with you? And what should you create more, or less, of next month?
The Metricool Scheduling Walkthrough Get your content scheduled instead of relying on yourself to remember to post it in the middle of a client day.
WHAT YOUR BUSINESS WOULD LOOK LIKE WITH AN ACTUAL MARKETING PLAN?
You open your content plan and already know what you’re talking about this week. You create content around the expertise that actually makes people want to work with you. You stop wasting time trying to decide whether every new trend deserves your immediate attention.
Being able to hand part of that plan to your VA without first spending three hours explaining everything living inside your head. “Here’s the plan. Here’s what I need you to handle.”
And when business gets busy? Your marketing doesn’t completely disappear. You’re not trying to become a content machine. You’re building a marketing rhythm that can exist alongside the business you already have to run.
YOUR MARKETING DOESN’T HAVE TO LIVE ENTIRELY IN YOUR HEAD ANYMORE!
If you’re currently the only person who knows:
What should be posted
Why it’s being posted
What you’re promoting or selling
What it should look like…
When it should go out
Whether it’s actually working
Then the truth is… you don’t really have a marketing system. You have another job.
And as your business grows, that becomes a problem.
Because you can hire a VA or social media manager but if the entire marketing strategy still lives in your brain, you remain the person everybody has to come back to before anything gets done.
The goal of the Daring Content Crash Course is to help you build something simple enough to maintain now and clear enough to delegate later.
So when you’re ready to hand more of your marketing to someone else? You can hand them an actual plan. Not a scavenger hunt through your brain.
WHO IS THIS FOR
You run a service-based business and know visibility matters, but marketing is taking up way too much mental space.
You want your content to help generate clients, not internet fame.
You’re somewhere between “I’ll just do it myself” and “I’m ready to hire someone to completely run this.”
You have a VA or team member who could help execute, if you could just give them a freaking plan.
You’re inconsistent because every single piece of content currently requires 37 decisions.
You’re tired of collecting random content advice without having a bigger system to put it into.
You would very much like to market your business without reorganizing your entire life around Instagram.
You’re trying to become a full-time influencer.
You want a secret posting time that guarantees 100,000 views.
You’d like me to tell you to make seven Reels a day.
You enjoy chasing every new trend and algorithm rumor.
Or you want a 47-hour certification in social media marketing.
This is a crash course for the person who has a business to run.
MEET YOUR HOST
I am Chelsey Marie
I’ve spent more than 15 years helping entrepreneurs turn what makes them brilliant into brands and marketing people actually notice.
After starting my business at 19 and I quickly became the trusted creative force behind entrepreneurs scaling to multi-six and seven figures. I’m known for blending bold brand clarity with buyer psychology, transforming how personal brands show up in saturated markets and proving that personality, when positioned powerfully, is a competitive advantage.
Through my programs and teachings, I equip business owners to build magnetic, revenue-generating brands without the overwhelm or excess.
My team and I are who you hire when you’re ready to stand out and stop relying on referrals. Together we’ll turn your business vision into visuals, content, and website that reflects your unique vibe.
THIS IS THE REAL STRATEGY I USE WITH REAL CLIENTS.
When you have a vision for your website or brand, and you are looking for someone to bring it to life, I highly recommend Chelsey Marie and her team. I’ve worked with many marketing firms where it was a struggle to get them to understand my needs and preferences, but Chelsey Marie is so responsive and intuitive, she quickly shares your vision and then has the technical and creative genius to bring it to life. And, she added in pieces that I didn’t know I needed, but now am so glad to have!
Chelsey Marie was referred to me by a wonderful colleague in the International Association of Women. That is one of the reason networking is so important, we can elevate those exceptional practitioners, delivering just what their client’s need. That’s what you’ll find with Chelsey Marie.
JESSICA HARTUNG
Jessica Hartung
“Chelsey has been an incredible asset to my business. I met her at a time when my brand was undergoing a rebranding process. We had just changed our business name and needed a brand identity that would resonate with our target clients and align with our new direction. Chelsey created a brand mood board for us, featuring colors, fonts, key brand words, and images that perfectly captured our vision. From there, she designed a beautiful and professional website that consistently receives compliments from clients. Since then, she has also managed our social media presence, ensuring we convey the right message and maintain a cohesive brand image.”
Shay McNuckles
When it comes to branding, Chelsey Marie is my absolute rockstar! She has this incredible ability to take the essence of who you are and transform it into something visually stunning and uniquely you. Every time I see the gorgeous work she’s done for my brand, I’m reminded why she’s my go-to for anything creative. Her skill set is beyond impressive, and her creativity knows no bounds. If you want your brand to sparkle and stand out, Chelsey is the one to make it happen. I can’t recommend her highly enough, she’s simply brilliant!
Suzanne Castle
Laurie A. Watkins
Working with Chelsey will give you star power, influence, and a brand that pops! With her help my brand finally reflected the rockstar in me… and our journey together took SpeakServeGrow sales past 700K.”
Kristin Thompson
“Chelsey is a Brand Beast! She is fierce and committed to bringing the highest level of service to any project! She created my brand and website! My business has grown 10x this year! My clients are impressed with my brand and overall strategy! You are in great hands with Chelsey!”
Susie Carder
“She not only did an amazing job in capturing my essence and voice, but she continued with the same genius in rebranding my business two times since! I don’t go anywhere without this highly talented, intelligent creative at my side. She is the brave brand she stands for and will make it her vow to do the same for you!”
Marla Diann
“Chelsey is Amazing! She was able to learn about me, who I am, who I serve and create a brand that looks and feels like me. Prior to her I had done it all on my own and as my business grew I outgrew the very “cookie cutter” website, colors and brand that I had done all on my own. Now I feel that my online image represents me and those I serve in the world. The team understood my vision and created it better than I could have communicated it to them. They really got the essence of who I am. Thank you so very much!”
Shay Wheat
The Daring Content Crash Course is new, so I’m not going to pretend these came from people who took a course that didn’t exist yet. They’re from businesses we’ve supported through our agency.
What I’m teaching you inside this course isn’t theory I cooked up so I could sell a digital product. It comes from the work we actually do helping women-business owners build brands that are impossible to ignore in their industry. Communicate their expertise. Create marketing that supports what they’re trying to sell. And build processes that don’t depend on one overwhelmed business owner remembering to post something. Inside the Crash Course, I’m teaching you the fundamentals so you can start putting that same thinking to work inside your business.
HERE’S EVERYTHING YOU GET INSIDE
Create your 30-day posting strategy so you know why you’re posting before worrying about what you’re posting.
Finally understand how to use the algorithm to your advantage and learn how to create content attracts attention.
Learn the basics of recording, editing, and designing content so creating it doesn’t eat your entire afternoon with my easy to follow tutorials including one for CapCut & Canva.
Watch and learn how schedule your content, measure what matters, and use what you learn to make the next month better.
The Clickworthy Content Bank: Including 50 Prompts so you never sound like anyone in your industry or stare at a blank screen for 45 minutes ever again.
The Content Essentials Guide what we use to create content without turning it into a fancy production studio. The lights, mics, tripods + little extras we actually use (and think are worth buying).
The DARING Canva Template Suite: 50 Templates to save you from looking like spam.
The Metricool Scheduling Walkthrough: scheduled your content and stop of relying on yourself to remember to post it in the middle of a client day.
Course is Available Nov 1
YOU GET ALL OF IT FOR $47
Your content has a job.
It should help the dream clients discover your business, understand what makes you different, trust your expertise, and eventually think: Yep. She’s the one I want to hire.
What it should not require is turning yourself into someone whose primary occupation is being on Instagram. You don’t need your whole life to revolve around content. You need a system that helps content do its job so you can do yours.
LET’S MAKE YOUR MARKETING IMPOSSIBLE TO IGNORE,
without making it impossible to maintain.
WHAT WILL YOU LEARN?
MEET THE DARE METHOD
Four steps to help you stop winging your content and start marketing your business with an actual plan. No influencer career required.
Is this only for Instagram?
Do I need to be good at creating content already?
Is this for service-based businesses?
What if I already have a VA?
What if I’m doing all my marketing myself?
Is this going to tell me I need to post every day?
How much does the Daring Content Crash Course cost?
The course is $47 and includes the DARE Method training plus the resources listed above.
