In America, we have this tradition of decorating for every single holiday known to man – if there is a reason to dress up, lounge around, celebrate, have a party, get excited or decorate, we exploit that reason to play and spend money. The holiday season truly is a wonderful time of year.
These same traditions and ideas apply to your business. Allow me to explain – as home business owners we don’t have the luxury of limitless funds or the team necessary to prepare for their holiday season. December 15th I'll start planning for the start of a brand new quarter in business come January 1st, which means that we need to be focused on the future but still have our attention focused on closing this year strong and starting next year even stronger.
Today I dare you to decorate… decorate your brand for the holidays and be prepared for the clean up that follows.
A few episodes ago I dared you to inspire your fans to make a purchase by creating a theme, leveraging it in your online presence, developing an offering, and creating a marketing plan ahead of time. Today I will build on this concept because my goal is to inspire you this holiday season to do what’s best for your business.
To decorate your brand you are going to need to pay attention to the details your brand has right now – you want to look profeshh* and to be profeshh* , you’ve got to treat your brand as if it is a larger company.
Don’t forget the details – that would be like forgetting your favorite ornament.
First of all, if you missed the “Inspire” you need to catch up on the blog recap so that you can pick a theme before you decorate your business for the holidays. (click here).
Here are 10 ways to decorate your brand this holiday season.
- Custom Cover Photo.
- Twitter Background.
- Custom banner for your email marketing.
- Personal Email Signature – Happy Holidays, Merrry Christmas, Happy Hanukah, etc.
- Branded follow up.
- Talk about traditions on Facebook, encourage stories.
- Blog topics & pictures that match your theme for the holiday.
- Dress festively for all of your parties and professional events.
- You-nique holiday messaging (don’t be generic).
- Be Generous – Giveaways & contests make your customers feel appreciated.
That’s a wrap my friend! Planning ahead of time & paying attention to these tiny details now will allow you to focus on finishing this year strong while making your customers love you! All of this is in an effort to spend time with your family, friends and fans.
